my story

I started Little Dough Dealer because I love feeding people. 

Back then, I was learning to bake without eggs or dairy. My goal wasn't to reinvent baking, I just wanted to make really good cookies. 

Then I went to Japan. The second country I'd ever visited. Not to sound cliche, but it kind of changed my life. Everywhere I looked, I saw people who had committed themselves to doing one thing exceptionally well.. Tiny ramen shops, neighbourhood cafes, glass pastry kitchens. Entire regions dedicated to a single ingredient. It actually didn't matter what they were making, because what truly captured me was the relentless pursuit of excellence. 

Before Japan, I cared about the outcome. After Japan, I came fascinated by the process. I stopped asking, 'does this recipe work?' and started asking, 'why does this recipe work?'. 

Japan taught me that excellence isn't something you achieve once. It's something you pursue, quietly and consistently, through hundreds of small decisions that most people never notice. 

They have a word for it, you know; kodawari. An uncompromising and relentless pursuit of perfection, attention to detail and personal pride in ones work.